Social media has significantly impacted our buying behaviour. The reality is that social media in the fashion sphere has dug its claws so deep that according to the Global Fashion Sector Report 2023, it was found that 52.4% of global fashion E-shoppers now use Instagram, 49.8% of Google, and 51.6% Facebook. While social sites like YouTube and TikTok contribute 41.2% and 28.1%, making up the rest of the top five. The percentage clearly shows how influential social media has become as a primary discovery channel in the world of fashion.
Did fashion and social media become friends recently? Certainly not, as the fashion industry and social media joined hands a long time ago. On one end, social media gives evidence of what is new in fashion and which brands the influencers are wearing. At the same time, fashion keeps you curious about what trend you should look forward to. Its a win win situation for both industries.
If you want to learn more about fashion and social media, and its impact on custom clothing trends, then you are on the correct blog. Let’s discover how social media is shaping the custom clothing trend in 2024!
You must have come across statements like, ‘I saw the dress on Instagram,’ ‘The designs on Pinterest inspired me to create my prom dress,’ or ‘That influencer on TikTok made the top from left-over fabric.’ There is no doubt that these social media channels are major inspirations for creating custom clothing. Let’s discuss them turn-by-turn:
Everybody’s favourite Instagram, transports you to a world, where you discover small businesses and independent designers. They offer you unique and creative ideas that you can practically apply to create your next clothing.
Next in line is TikTok. The video-sharing and viewing medium is in the race of social media clothing trends. Here, individuals enjoy watching viral challenges that usually include creating DIY or showcasing skills of custom-made apparel.
Another key competitor in social media and fashion trends is Pinterest. What role does Pinterest play? It emerges a giant mood board where users craft their customized collections of clothing and take inspiration from their designs. This sparks the desire for individuality and self-expression, which makes custom clothing popular.
Social media influencers have become more important than any actual showstopper. Their followers take them pretty seriously and try to imitate the custom designs they use for making their collections. Have a look at the examples below:
On YouTube, influencers creates video tutorials for dyeing clothes and adds a personal touch to vintage stuff, or patches. Their design pattern inspires followers to tailor their style too.
Instagram is full of fashion bloggers, who often share and highlight the names of independent designers offering innovative customized pieces. The exchange of information throws light on small-scale businesses, which nudges viewers to check out their work too, indirectly boosting their platform.
Custom clothing companies often sign contracts with popular athletes and musicians to endorse their products. They urge them to share stories under the caption of limited edition pieces so that urgency is drilled into their followers and provoke them to buy before stock ends. As a result, their fans flaunt owning their idol’s clothing.
Fashion influencers on platforms like Instagram and TikTok showcase unique custom pieces, sparking trends and inspiring others to create their own versions. Users on social media contribute to the growth of custom clothing trends in the following ways:
Nowadays, when people wear new clothes, they habitually take pictures and post them as a story on Instagram, mentioning the brand. As soon as they hit the share button, followers see what they are wearing and if the article interests them, then they tap on the brand’s name. This comes forward as a source of inspiration to see what trending and how far can the customization go.
The users demand individuality which drives the trend toward customization. This becomes a good reason for the brands to offer a wide variety of options and entertain personal styles.
Positive and negative feedback goes a long way in convincing consumers whether to buy from this brand or another one. Leading in shaping future trends as well. Therefore, the feedback loops drive trends in custom clothing.
Hashtags play an essentia lrole in the discoverability of fashion trends. Hence, hashtags like #custommade and #DIYfashion assist in getting to know clothing trends and social media challenges trigger creative expression by presenting innovative customization ideas.
Social media users are fond of custom clothing as the option enables them to approach fashion designers with their creations that reflect their personality and maintain their charm in the crowd. Once their design comes to life, they share it ahead on social media to gain instant recognition.
One of the best parts about using social media is that it connects users with creators, who deal in custom clothing. All this is done through hashtags and influencer promotion, that motivate you to purchase directly.
DIY embroidery and tie-dyeing are part of viral trends that are empowering customization in the fashion industry. At the same time on social media, these customization techniques inspire users to create their own distinct pieces.
Noticing the trends of creating a fast-paced cycle for fast fashion on social media, brands cope with the speed by duplicating viral styles manufactured out of cheap materials. This action has led to overproduction and environmental concerns.
Then there are sustainability issues, too, where there is a struggle to balance the demand for new trends with sustainable practices in custom clothing. Fast fashion encourages a throw-away culture, with clothes often ending up in landfills after minimal use. Brands have to shift towards sustainable practices and provide transparent supply chains, enabling designs that are made out of eco-friendly materials, longer product life spans, and ethical production.
Custom clothing eliminates the issue of excess inventory and overproduction that plagues fast fashion. Clothes are created only when ordered, minimizing waste.
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